Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.
Join an exclusive innovation session featuring Mars Pet Nutrition in conversation with Slalom and, Canva, and an AWS moderator. Shelf gaps, out-of-stock events, and pricing errors are universal, costly, and impossible to miss—yet most brands catch these signals in dashboards long after the sale is lost. Closing that loop, turning signals into action automatically, is where the next wave of grocery value lives—and it depends on a measurement and intelligence foundation that unifies fragmented retail and media signals into an integrated Media Data Lake, then layers on AI-powered insights, audience and journey analytics, and multi-touch attribution. Together, our speakers will explore how leading food and beverage brands are unlocking incremental growth—and how AWS solutions, in collaboration with Amazon Ads, are powering the next generation of connected commerce, moving brands from seeing a problem to acting on it in real time.
At this innovation session, you will:
Turn everyday retail problems into your fastest AI wins. See how the most visible, costly issues—
shelf gaps, out-of-stocks, and pricing errors—are becoming the proving ground for agentic AI, and
how leading brands are closing the loop from signal to action in real time.Build the measurement and intelligence foundation that makes it possible. Learn how an integrated Media Data Lake unifies fragmented retail and media signals, then layers on AI-powered insights, audience and journey analytics, and multi-touch attribution to move from seeing problems to acting on them.
Go inside a global CPG leader's playbook. Hear a candid, execution-focused perspective on integrating omni media, assortment, and commercial levers to unlock incremental growth—powered
by AWS solutions in collaboration with Amazon Ads.